Before joining Intuit, I built a strong foundation in storytelling, brand voice, and creative strategy. I studied copywriting at Miami Ad School before leaving the program to accept a paid internship at DigitasLBi, a digital ad agency outside the school network. When the internship ended, I was offered a full-time role—but instead chose to join the tech startup Castle Global in search of more challenge and growth.

That decision paid off. Working in fast-paced startup environments helped me grow beyond copywriting into product thinking, experimentation, and cross-functional collaboration. I later joined Sunshine, where I had more space to shape both brand voice and user experience holistically.

This section includes a mix of work from Sunshine, DigitasLBi, freelance projects, and student campaigns.