U-Glove: We were given the opportunity to pitch work for a real client at Miami Ad School. U-glove supplies disposable gloves at gas pumps to prevent the spread of contaminants found on gas pump handles.
We created a campaign that would encourage action at the pump. The "When U-Know, U-Glove" campaign delivers facts about the grossness of gas pump handles in and around the gas station through use of stickers, banners, and billboards; while positioning U-glove as a smart alternative.
It was a great experience to pitch to a client in person, and guess what...WE WON!!!
Project Type: Pitched
Team: Tyler Coonts (CW), Christianna Gunn (CW), Andrea Erali (AD), Rebecca Christine (AD)
At the Pump - Dispenser Displays and Pump Stickers
Out of Home - Billboards
At the Station Bathroom - Mirror Stickers