Chris-tee-AH-nuh
My name can be a mouthful, so you can call me Chris.
My Approach to Content Design
I partner with cross-functional teams to design products that reduce friction, build trust, and help people take action with confidence.
I work across the full design process—research, ideation, launch, and iteration—using both qualitative and quantitative insights to understand user mindset and design experiences that are clear, human, and effective.
I’m a writer at heart, but I know no one opens an app just to read (unless it’s Kindle). Great content design isn’t about adding words—it’s about making the right ones work harder. If I’m doing my job well, I’m writing less, not more.
TL;DR: I help people get sh*t done.
How I Work
I love overseeing projects from that first spark of ideation all the way through to launch and the final team readout. For me, the thrill isn’t just in the delivery—it’s in shaping the journey, side-by-side with researchers, designers, PMs, engineers, and the people we’re ultimately designing for.
Research:
Conducted hundreds of customer interviews.
Routinely contributed to interview plans and scripts.
Launched unmoderated design and content tests.
Synthesized interview and test data to determine project priorities.
Design and Strategy:
Worked on 0-1 products, feature iterations, and redesigns.
Developed content strategy for multiple products end-to-end.
Contributed to Intuit’s Content Design System, including anti-racist guidelines.
Collaborated with experience designers to build templates for QuickBooks’ internal design systems.
Met with designers and engineers to understand pain points in navigation and documentation.
Developed an information architecture to make the system more navigable.
Advocated for and added important content principles for experience designers and engineers.
Coaching and Mentoring:
Led weekly voice and tone meetings on multiple teams.
Had weekly 1-1 meetings with junior content designers to discuss priorities and offer advice.
Worked with a handful of content designers at Intuit to develop the Voice and Tone buddy system at Intuit.
Helped developed training materials.
Met weekly with junior designers to understand their needs and gaps in training.
Participated in monthly meetings with senior and principle designers to discuss what was and wasn’t working.
Gave presentations to content and design teams on soft skills including: body language, non-defensive communication and negotiation, when and how to use humor at work, and the benefits of improvisation in presentations.
Fun Facts
In college, I directed theater and film. I also studied screenwriting, which I picked back up a couple years ago. My first comedy pilot (loosely based on my homeschooled childhood) made it into the second round at the Austin Film Festival. So I’m basically famous. Please respect my privacy. 😎
My sister is marrying her French fiancé and moving to France at the end of the year. I speak French well enough, but if you know anyone I can practice with, I could use the help.
After being impacted by Intuit layoffs last year, I took my first-ever “gap year.” I traveled to six countries, learned to cook (failed to learn to bake), and wrote and wrote and wrote.
I apparently love bullet points.
And Then There’s Nugget…
This is Nugget, my cat—though she’d insist I’m her human. Best described as a force of nature, Nugget wanders in and out of video calls, sends the occasional rogue Slack message, and never hesitates to voice her (very strong) opinions.
If you work with me, consider yourself forewarned.
