Sunshine

Sunshine is a weather and lifestyle app that allows users to report weather, mood, productivity levels, and skin conditions. It uses those reports to create advice tailored to each Sunshine user.

As the sole creative, I created all of our social media content, UX copy, bot dialogue, and app store copy. I was in charge of community management for our Twitter and Instagram accounts and increased our Instagram engagement by 400%.

Project Type: Shipped

Team: Christanna Gunn (CW, AD)

UX Copy

Sunshine users report a wide variety of feelings. Reports are used to create personalized advice.

Questions above reports, prompt users to give more information, ensuring advice relevancy.

Advice appears on the dashboard. "Tnx!" and "Nah" buttons let them to give direct feedback.

Push Notifications

A key feature of Sunshine is a morning push notification giving a quick overview of the day's weather and a clothing or skincare suggestion.

Push notifications are also sent for special events, like Best Friends Day.

Throughout the day, push notifications are given when users make certain reports. In this case, a user feels sad, so we try to perk them up.

And our cheeky April Fool's notifications were a big hit on Twitter.

Instagram