BKR

BKR (pronounced 'beaker') is a San Francisco water bottle company that has made a name for itself by turning sustainable water bottles into a convenient and stylish fashion accessory. A favorite among celebrities and influencers, BKR is perfectly positioned to use their popularity to contribute to the Flint Water Fund. To help the people of Flint, BKR created a limited edition line of "Water Drop" BKR bottles. All of the proceeds from sales of the Water Drop bottles will be donated to the United Way's Flint Water Fund.  

Project Type: Pitched

Team: Christianna Gunn (CW, AD)

We announced the special edition Water Drop series through social media. 

We partnered with Refinery 29 and local influencers to further our cause and get the movement going.